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The Benefits of Local SEO for Small to Medium Businesses

In today’s highly competitive digital world, small to medium businesses (SMBs) are having to become more creative and innovative in order to stand out and get ahead of the competition. To grow and stay successful online, SMBs need an effective web presence that is well designed and optimised for their target audience and must actively compete for customers inside and outside their geographical area. 

Local SEO (search engine optimization) is an important tool for SMBs to increase their visibility in local search engine results, reach local customers more easily, and improve their click through and conversion rates. Through well thought out local SEO, businesses can ensure their website is competiting effectively at a local level to generate more leads, boost sales and ensure long-term success.

What does Local SEO involve?

Local SEO is a process that helps SMBs to increase their visibility in local search results and make sure they are more easily found by local customers. This can be done through optimising a website and its content for relevant keywords, improving the reach of a website and ensuring high visibility on local search engines such as Google and Bing. Businesses who actively practise local SEO optimisation techniques can rise above their local counterparts and begin to sucessfully generate more traffic and leads for thier business. 

In the broadest sense, practising local SEO enables SMBs to compete online at a local level, by targeting customers within the specific local areas they provide their products or services. It also helps them to rank higher in search engine result pages (SERPs) for local keyword searches that are related to the products and services they offer. By utilising local SEO, SMBs can increase their visibility and attract more customers to their businesses, thus increasing their revenue long term.

By taking full advantage of local SEO techniques and strategies, SMBs can start to optimize their digital presence to reach their ideal local target audience more effectively. Through local SEO, SMBs can achieve higher rankings on SERPs, boost their online presence, and enhance their brand recognition, leading to increased website traffic and more potential leads.

By investing in local SEO, SMBs can significantly increase their visibility and target customers in their area, thus increasing their business’s reach. 

What are the main benefits of Local SEO for SMBs?

So, now we have covered what Local SEO is and how it can be beneficial to SMBs, here are some of the key benefits that effective local SEO can bring to businesses.

Increased Visibility

The most obvious benefit of local SEO is that it helps boost a website’s visibility in local search engine results. This is especially important for SMBs who rely heavily on a local customer base. With good local SEO in place, SMBs can ensure their products and services are seen by more local customers, meaning they are more likely to find them and convert into customers.

Improved Reach

Local SEO enables SMBs to reach customers in their area with minimal effort and investment. By taking advantage of organic local SEO techniques, SMBs can reach customers who are already searching for the products and services they offer in their area. This means SMBs can boost their visibility without having to spend a lot of time and money on advertising.

Increased Traffic

Local SEO helps SMBs increase the amount of website traffic they receive from local customers. By targeting customers in their area, SMBs can attract more potential customers to their website, thus improving their chances of making a sale. With increased traffic SMBs can also optimise the website towards converting more local leads with targeted calls to action, customer reviews etc. Good Local SEO enables SMBs to make sure their website is seen by the customers who are most likely to make a purchase.

Improved Credibility

Perfoming local SEO to improve a website’s visibility in locally relevant organic search results as well as a more visible business’s profile can not only help to increase the amount of website traffic it recieves but also help to boost the credibility of the business. This is because customers who see a website higher up in the organic search engine results or within the lcoal business listings with real customer reviews are a lot more likely to trust it and visit with intention. This can be especially beneficial for newer or smaller SMBs who might not have built up a large brand reputation yet.

Improved Conversion Rate

Finally, local SEO can help SMBs improve their leads and conversion rate. By targeting local customers, SMBs can ensure their website content is more relevant to the customer to help persuade them to make an enquiry or sign up for a service. Local SEO also makes it easier for customers to find the correct contact details and get in touch with SMBs, thus again increasing the chance of converting a customer.


Overall, local SEO is essential for SMBs looking to increase their visibility, reach and reputation online. By investing time in local SEO, SMBs can ensure their website is seen by more of their ideal target customers and that it is highly optimised towards converting them when they do visit. This can help the business to generate more leads, boost their sales and ensure long-term success.

At East River Studio we have lots of experience helping service industry businesses create fast loading and highly optimised sites for local search that help them to generate more traffic and leads. Why not get in touch to see how we can help your business.

About the Author


Gary is an experienced Wed Designer and Wordpress enthusiast from Exeter, Devon UK. WIth over 20 years of experience in web development and graphic design, he specialises in crafting creative web solutions and consulting on Wordpress matters. He founded East River Studio in 2019 with his wife Emma where they strive to help other local businesses effectively compete online by creating winning websites that load fast and convert customers.

We are a web design and digital marketing agency based in Exeter, Devon offering high quality website design and development, seo optimisation, hosting and support.


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